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For the last weeks, I have been on the lookout for a content delivery network to host all images for my website. Until now I have had all website images stored on the same container as the web application itself, but as I add more content to the website the load time and memory use of the app is...

It’s been a long time since the last post, and lots of exciting news has been introduced since last year. For example, Apple has introduced further restrictions in app and web tracking with their newest revision of ITP, Google Analytics 4 has been launched (outside of beta), and Google Tag Manager...

In Google Analytics, you will stumble upon the term “hit” frequently. The first time I heard that Google Analytics collected “hits”, I had a hard time understanding what that actually meant. To my experience this is a common case for many new (or not so technical) analysts and marketers. Yet,...

A/B testing is a central tool of web analytics. Being able to incrementally improve your website is key to staying competitive online. What is so fascinating about A/B testing is that the fundamental concepts are easy to understand, yet mastering A/B-testing is very difficult. In essence, A/B...