Web Analytics

In Google Analytics, you will stumble upon the term “hit” frequently. The first time I heard that Google Analytics collected “hits”, I had a hard time understanding what that actually meant. To my experience this is a common case for many new (or not so technical) analysts and marketers. Yet,...

A/B testing is a central tool of web analytics. Being able to incrementally improve your website is key to staying competitive online. What is so fascinating about A/B testing is that the fundamental concepts are easy to understand, yet mastering A/B-testing is very difficult. In essence, A/B...